LOGO & BRAND IDENTITY WORK
A collection of brandmarks and visual identities created through commissions, collaborations, and conceptual projects.
From polished logo redesigns to full identity systems built from scratch, this archive showcases a range of branding outcomes— each tailored to communicate clarity, purpose, and personality across different industries and audiences.
Cozy Accounting — Logo Concept Development
Developed logo concepts for a small, dual-sector business offering both accounting and agricultural services. The designs aimed to fuse financial symbolism with organic, farming-inspired forms—creating a cohesive identity that reflects the brand’s unique positioning.
Ancestors Divine One — Full Brand Rebrand
Led the complete visual rebrand for Ancestors Divine One, a spiritually rooted business focused on healing and sound. The project spanned from initial concept to delivery, including a custom animated logo, brand system, and visual guidelines.
Collaborated with a UI designer to implement the new identity across their website, maintaining consistency between brand and digital presence.
Delivered the project within a two-week timeline and tight budget, managing all phases of the design process.
Collaborated with a UI designer to implement the new identity across their website, maintaining consistency between brand and digital presence.
Delivered the project within a two-week timeline and tight budget, managing all phases of the design process.
SEVISZN Brandmark
Logo Design / Typography / Personal Identity
Logo Design / Typography / Personal Identity
A custom logotype developed for SEVISZN, built from hand-drawn initials and microphone iconography to reflect the project’s roots in sound and storytelling.
The tangled cord and rough strokes were intentionally preserved to evoke imperfection, expression, and emotional noise—core themes within the SEVISZN archive.
Primary Care Network (NHS)
Logo Design / Brand Collaboration / Public Sector
Commissioned to redesign the existing logo for a Primary Care Network under the NHS, with the goal of enhancing clarity, visual impact, and brand consistency across digital and print formats.
Successfully awarded the commission through a competitive pitch process, delivering a design that aligned with the organisation’s values of care, community, and accessibility.
The final identity was developed using Adobe Illustrator and Photoshop, balancing modern professionalism with clear public-sector readability and recognition.
Brand identity projects
Created as part of a university brief exploring the intersection of tone and trade. Each brand was developed from scratch based on a pair of randomly assigned keywords: one adjective and one business type. The challenge was to build a full identity that visually communicates the brand's personality and purpose.
The words I was assigned: Energetic + Pet Groomer
Behind the Brand: Early Development
Shown here is the a showcase of the development process for one of my three brands, Nitropaw, Starting from initial sketches and concept exploration through to refined vector designs and branded applications. This process reflects how a visual identity can evolve from raw ideas into a bold, cohesive system.
Nitropaw
Brand statement: Nitropaw is a mobile pet grooming service that comes to you. We offer speedy and efficient solutions for busy owners who love their pets.
groovers
BRAND STATEMENT: My brand is Groovers, we offer a unique creative pet grooming experience that your pet wouldn’t have at anywhere else and a distinct unique appearance for the most expressive owners because pets can be just as bold and unique as their owners.
PAWSHIFTERS
BRAND STATEMENT: My brand is Pawshifters, we offer a unique addition interactive approach to grooming, allowing for passionate creative owners to not only give their pet the best cut but also to build the most unique outfits/costumes because they deserve to be able to show as much personality as their owners.
